Goa, aptly known as the pearl orient has positioned itself as the state synonymous with MICE in the travel and tourism industry. The MICE industry is valued around $4.8 billion and is growing at a steady pace of 15-20% every year. According to a report which published by Allied Market Research, titled, ’MICE Industry by Event Type: Global Opportunity Analysis and Industry Forecast, 2017-2023’ stated that the global MICE industry was valued at $752 billion in 2016, and can reach $1,245 billion in 2023.
Goa is among the top five destinations for MICE in India. The tourism industry in the state of Goa has been sailing triumphantly for many years. Goa’s fantastic holiday and tour facilities have become the heart for MICE (Meetings Incentives Conferences and Exhibitions) in India. It current prevailing status is that of the best destination for mice in the country! The beautiful state of Goa offers high-end services in venues for meetings, conferences, and events to occur.
Exhibiting it as the perfect place for business and relaxation makes it a preferred choice by many corporates for both big and small events. The award for ’MICE Destination of the Year’ was bestowed to the Goa Tourism board at IITM – Delhi in 2017. The prospects for good tourism have increased tremendously over the years. The exquisite infrastructure and luxury beach resorts continues to attract the MICE industry worldwide. Meetings with many B2Bs between travel and tour operators have boosted the Goan tourism industry.
The state which is marketed throughout the year welcomes tourist arrivals and growth during the off-season periods too. No longer are monsoons considered a dull period as its preferred month for companies planning to do a MICE event with a low budget.